Why is SEO Web Design Important For Your Business?
SEO web design is essential because it can help drive traffic to your website. Organic traffic can come from people searching for what you have to offer on Google or other websites that link to yours. The higher your website ranks in search engine results, and the more likely people will discover your website. Avoid poor user experience by omitting any error page.
SEO and web design go hand-in-hand. That’s why site owners must always have an SEO team in their array to ensure that the important pages on their website will always appear on different search engine results pages.
Bing SEO Vs. Google SEO
Bing and Google share some key factors when creating an SEO-friendly website, but learning the differences can help your web developers create a website that continually appears on search engine result pages, boosting your digital marketing and SEO strategy.
1. Keywords
In Google optimization, using exact match keywords won’t affect your ranking. Instead of exact match keywords, Google prefers SEOs to focus on topical relevance. Google’s semantic ingenuity can help your page rank for the exact match keyword and other keyword variants.
Bing has trouble contextualizing keywords, so their Webmaster Guidelines recommend using targeted keywords. You may rank higher in Bing SERPs when you use simple keywords that match their keyword research terms.
2. Social Signals
Google denies social signals affect web page ranking. With Bing, your website’s SEO ranking improves with more social media likes, shares, and recommendations. Bing’s SERP prioritizes sites mentioned on Twitter or Facebook.
3. Backlinks
Backlinks are essential to Bing and Google, but their quality is assessed differently. Google values quality over quantity when it comes to backlinks. Fewer high-quality links are preferable to hundreds of spammy links.
Google prioritizes sites with high-quality backlinks and content. These signals indicate that your site is a reliable, high-quality resource to Google. Google and Bing place a premium on high-quality links but in different ways.
How To Optimize Web Design for SEO
Let’s take a closer look at some of the most important ways web development can help you create an SEO-friendly site.
- It Makes Your Website Readable
Your target audience skims; they’re not readers. They’ll only read what they need and want to know to become more informed, so the easier you can make it for them to read relevant keywords (especially on small devices), the better!
- Website Speed
Site speed is critical for your website’s performance and SEO success. Web pages that load slowly harm the user experience, conversion rates, page speed on the web browser headings, and their ability to rank in search engines like Google, Bing, or other search engines due to slow loading times.
- It Makes Your Website More Secure
Online security is a top priority for most websites these days. Search engines care deeply about it, and they will rank your site lower if you do not have an SSL installed or if there are any errors on the page that hackers could exploit. There are also cybersecurity risks associated with hosting providers—so make sure yours has all necessary protection features before using!
- Server Response Codes
Having a new website means treating it like a living, breathing entity that requires care and attention. You can’t just ignore it when things start going wrong – there are always ways of getting your page rendering for users and unique UX designs that prompt creative dev implementations (which will ensure their retention!). Regardless, ensure all pages render 200 server codes; remove any redirects you don’t need.
- URL Structure
URLs that contain descriptive words (rather than random numbers and letters) will help search engines understand your pages and will be easier for site visitors to remember. In addition, using keywords in your URLs can help to improve your website’s SEO.
That will bring you a lot of SEO issues. If you’re unsure how many keywords or key phrases to include, a good rule of thumb is to keep it natural and concise. Plus, search engines crawl all the pages on your website, so a friendly URL is a must.
- Content Management
Learn about the site’s ongoing content plan and requirements so that content creators can have the control they want without putting the site’s speed or SEO on-page elements at risk. Having as many dynamic features as possible, like tags, XML sitemap generator, redirects, and more, can save you time while protecting your site and code and keeping everything stable.
Content management includes title tags, meta descriptions, and well-designed meta tags. Having duplicate content on your website can hurt your effort to appear on the first page of Google search results.
- Website Navigation
As any web developer knows, a site’s overall look, feel, and user experience are essential to its success. Web designers must be concerned with the website design through the visual elements of a page and how users interact with those elements. They frequently prefer to keep things as simple as possible since mobile device users have long outnumbered desktop or laptop device users.
However, your website structure must include internal links to your most important product or feature pages, making it search engine friendly. Internal linking ensures that website visitors can easily find the information they are looking for, regardless of where they are on your site. It also helps to boost your rankings by creating a more efficient link structure.
- Mobile Friendliness
Because most internet users use mobile devices, your SEO efforts should include making your website as mobile-friendly as possible. This is important because Google employs a mobile-first indexing strategy. So always make it an appointment that your dev team creates a site architecture designed for smartphones.
- Multiple Domains
Often, businesses use more websites to get more traffic because of the high chances of appearing on the user’s search. If you want to appear on the first page, ensure that you do on-page optimization on your main site while backlinking your microsites.
Final Words
Developing websites is no easy feat because we all know that websites are not created by accident; the web design process must be made with care and purpose. Knowing website SEO and web design’s best practices can save time and money later, especially when constantly enriching yourself with the latest SEO resources. If you haven’t already started incorporating SEO into your existing site, now is the time!
